Pizza delivery by bike

It was always a thought, “why not deliver pizza by bike?”, but I guess finally someone got around to trying it out The Naperville, FL pizza joint is saying it’s just a “promotion” for Bike Month but with the $3 delivery charge they’re waiving for bike deliveries, seems like their customers would want to see the concept stick around! Intrepid bike pizza delivery guy has a Surly Big Dummy to do the job, a bike I love but admittedly the article seems to allude that to haul the enormous load of a pizza or two you need a $2000 XtraCycle equipped cargo bike, hmm.